When finding out the right target audience for YOUR short film the first best thing to do would be to put together a questionnaire and then take a look at the feedback. The feedback from a questionnaire will give you the exact information you will want to know from the correct target audience, if asked the correct questions. Here are a few questions that may be asked on our questionnaire: (without answer options)
How old are you?
Male or Female?
Are you still under education?
How often do you watch a film?
What genre of film do you prefer?
What genre of film interests you?
Do you think murder mystery films build a lot of suspense?
Name 3 of the best thriller films you have watched?
Name your favourite film?
Would you enjoy watching a murder mystery?
Are murder mystery's boring ?
if yes, why?......
^^ this is an example of pretty much the questions we would need to ask in order to get answers for our target audience research.
http://www.ukfilmcouncil.org.uk/vitalstats
The UK film council website helped gather bits of information that were useful to help us identify who are audience was, it was a very niche audience as not many people are interested in murder mysteries when drawn in by other interesting genre's of movie such as comedy, action, horror, sci-fi etc.....