Target Audience

Target Audience for a short film

Since there is much of an audience for a short film, its hard to say what the target audience could possibly be. This audience are commonly known as ‘film buffs’ they are the sort of people who go to short film events, go to the cinema at least twice a week or searching the web for rare copies of films, or even travel to parts of the world where some of your favourite films are featured. they are also people who collect every film they watch or the majority on either VHS or DVD. Some even go back to black and white movies or even silent! Film buffs can also be known as film avids, and there are 3 types of film avids. They are the following:

Summits: these are the most knowledgeable avids who would most likely work in the film industry for big names such as MGM, Paramount, Sony etc. Or possibly in journalism for film. These avids are most often interested in the business of the film industry, as well as the film (s) itself.

Specialists: these are the most obsessive avids. They are very critical of films that do not suit them to their taste of film. But they are the biggest collectors of films

Scatterguns: these are the least obsessive/knowledgeable of the three, they tend to enjoy films as part of a weekly routine.

Through studying the Medium of short films it is apparent it is a very niche market.meaning it is imperative that me and my group find the right target audience. With 90% of short films being made up by small non-funded film makers they try and hit hard hitting issues and social beliefs. The genre isn't meant to be an entertaining one but more of a thought provoking art form. The term 'Film buff' comes from critics who take notice of these short films and are seen as snobs, usually through stereotype.

Our film will be targeted towards a more mature audience and for either men or women, as we are looking to deal with a murder mystery and it can be quite a confusing topic. Our group is looking to re-define the medium of short film by adding a murder mystery element something, through research, hasn't been done before. Making our task of this demographic hard to forsee, but usual film buffs are 18-40 males and enjoy understanding world news and politics.

Are film "suspect" could catch the eye of all different types of lifestyle. We beilve we can target a wide range of audience's.
We think the spilt is 65% male and 35% women because are film is about murder and will be scary in parts of the film, and male's generaly go and see horror films more than women.
Social class B-C is what we are going to aim for because are film isnt what people with the class of A would go and see because of the blood, horror and the story line, soical class B is going to be are main audience with a few of C.
The race would be mixed because there's nothing in are film so bad that people from other countries would fine offisive.

Explorers, Survival and maybe Mainstreams will be are target audience in this part of the field because what reseach we have done into target audience this sort of film attracts this range of audience.
YAKS, DINK, and MICE.